About me.
Hi! I’m Amanda.
Eastern grounding and Western ambition aren’t opposites. They’re a powerful partnership.
One brings depth. The other brings drive. Together, they create a lens that’s both wide and wise.
That’s the perspective I bring.
Strategic, soulful, culturally fluent.
I grew up in South East Asia, surrounded by different cultures, languages and religions. Every diverse thought carried a different voice, a different belief, a different way of seeing the world.
That early exposure to difference sparked a deep appreciation for nuance, and a reverence for the unseen threads that hold people together.
Some values stayed with me - the quiet discipline of hard work, the instinct to show care, the deep respect for others, no matter their role or rank. These aren’t just values. They’re a way of being.
My professional roots took hold in the West - leading visionary teams across the UK and US, shaping global brands and building strong relationships across borders.
I harmonise East and West. Head and heart. Vision and action.
Where paradox becomes power.
A quiet force that helps people stretch without snapping, grow without losing themselves, and lead with both clarity and compassion.
So if you’re looking for a coach who can help you process complexity into clarity and drive ambition with care - let’s talk.
Why do I coach?
Over the years, I’ve had the privilege of working with leaders who truly saw me — not just for what I could deliver, but for who I was becoming.
They listened, guided, challenged and encouraged me. They believed in me before I fully believed in myself.
Because of them, I stretched into opportunities I would have turned down.
They gave me voice.
So that I could be bigger than what I thought I was. They enabled me to take up the space in the room.
This sort of mentorship and empowerment is priceless — especially for a young woman in industries dominated by men.
I grew in confidence, skill and self-awareness. And it’s not lost on me how rare that kind of support can be.
That’s why I coach.
I do it for the ambitious professionals who want more purpose, more growth, more impact — but are navigating the unknown by themselves.
I coach so that they don’t have to second-guess themselves. I coach to bring out that spark and confidence they already have within them.
With over 20 years of experience in leadership, brand strategy and marketing, I bring a deep understanding of the pace, pressure and complexity that come with high-performance environments — from tech and finance to consulting, agencies and startups.
I know what it’s like to juggle ambition with uncertainty, battle self-doubt and to want more meaning and momentum in your career.
And that’s why I do this work intentionally. Helping people get clear on who they are and what they want, so that they can lead from a place of calm strength and quiet confidence.
It’s my way of paying forward the care, wisdom and belief that shaped me.
And honestly?
It’s one of the most meaningful things I’ve ever done 🖤
How I work as your coach.
As your thinking partner, we’ll explore challenges together and uncover possibilities that help you move forward.
My role as a coach is to support you in discovering your own insights — on your terms, at your pace. With a focus on practical steps and intentional action, you’ll be able to move forward towards your goals.
Whether you want perspective and confidence in making decisions, or to become the leader others trust to follow — I create space for you to find clarity and create meaningful, lasting change — both personally and professionally.
We all have choices — in how we respond, how we lead and how we show up. These choices are shaped by our values, beliefs and experiences.
Transformation begins when we challenge and release beliefs that no longer serve us.
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Book a free 30-minute consultation.
Your next chapter of begins with a single spark of clarity.
Book a free 30-minute call to explore how we can work together.